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Uncover Your Hidden Markets Anthony NM

Just uncover the narrowly defined sub-markets hidden in your main market. Read on and get more tips on the marketing strategies.

Proximity Promotions, Inc.
(915) 855-3626
P.O. Box 963548
El Paso, TX
 
Fred Alvarez Advertising
(915) 877-3399
681 Bailey RD
EI Paso, TX
 
Rave Marketing & Events LLC
(915) 544-9000
4105 Rio Bravo St
EI Paso, TX
 
Azteca Advertising
(915) 533-3432
812 N Virginia St
El Paso, TX
 
Lara Advertising Inc
(915) 544-9800
616 N Virginia St
EI Paso, TX
 
Artist Touch
(915) 778-5515
750 Gato Rd
El Paso, TX
 
P D A Production Direction Advertising
(915) 532-8607
5642 Cory DR
EI Paso, TX
 
Pena Advertising
(915) 562-4336
3431 Pershing Dr
EI Paso, TX
 
RESULTS Marketing International
(915) 440-2112
4131 Darwood Dr
El Paso, TX
 
Custom Advertising P
(915) 533-4335
3018 Alameda Ave
El Paso, TX
 

Uncover Your Hidden Markets

Provided By: 

Working Your Business

Uncover Your Hidden Markets
By Bob Leduc 
   

Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.

1. How to Find Your Hidden Markets

Start by evaluating your existing customers. Look for groups of customers with similar characteristics you do not currently cater to in your advertising. Then create new versions of your sales message appealing to their specific needs. You will attract a lot more customers just like them.

For example, the owner of an accounting service marketing to small businesses noticed that many of his new clients were landscapers or insurance brokers. Therefore he created separate web sites highlighting the unique benefits his service provided to clients in each of these businesses.

The two sites looked similar, but their sales content was customized to appeal to the specific needs of potential clients in each market. Visitors to either site probably assumed he specialized in working with companies in their industry. Within 2 months he was able to increase the number of new clients from each group by over 25 percent.

Tip: You can also narrow the appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.

2. Adapt to Your Customers and Become a Specialist

As you work with a lot of customers and prospects in a narrowly defined market, you gain special insight into how they think and what they need. You will be able to communicate with them as in "insider" using their own
special vocabulary and style.

Prospects and customers will think of you as being "one of us" ...a specialist who caters to their unique needs. They will want to do business with you because you understand their special situation and know exactly what they need.

As a specialist you also eliminate much of your competition ...even if their prices are lower. Most customers will pay a little more to buy from a specialist so they can avoid the risk of doing business with a competitor who has little or no understanding of their special needs.

Bonus: When you deliver results as a specialist you also establish yourself as an expert in your field. Customers will proudly refer other prospects to you. They appreciate what you did for them and are confident you will deliver the same results for others.

You can boost your sales significantly by using the two simple, low-cost steps revealed in this article. Just (1) identify the narrowly defined sub-markets hidden in your main market. Then (2) become a specialist catering to the unique needs of the customers in each of these su...

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