HOME BUSINESS STEP-BY-STEP GUIDES  ||  WORK AT HOME IDEAS  ||  BIZ OPPS  ||   ARTICLES  ||  CLASSIFIEDS   ||  MESSAGE BOARDS
WAHM Directory  ||  Promote Your Business ||  Links  ||  Freebies  ||  Kid Stuff  ||  Recipes  ||  Work at Home Blog  ||  Contact  ||  Advertise
  TOP 20 WORK AT HOME JOBS IN YOUR CITY  ||  WORK AT HOME JOB SEARCH  ||  OUR SITES  ||  PRINTABLES   ||  BIZ TOOLS   ||  ABOUT 

The Power of Podcasting: What Exhibitors Need to Know Missoula MT

Capturing the attention of today's mass-media savvy consumer is quite a trick. Consider the competition: streaming video on the desktop computer, television shows on your cell phone, video game consoles that allow you to play with competitors halfway around the world. How in the world are you going to get a consumer who has all of these entertaining options available to pay attention to your products and services?

Evolve
(406) 531-6295
Missoula, MT
 
Andy Commons Internet Marketing LLC
(406) 962-5683
5819 Prospect Dr
Missoula, MT
Prices and/or Promotions
$100 Adwords Credit with an SEO Site Review

Hughes Business New Service Internet
(800) 344-7678
Billings, MT
 
Big Sky Internet
(406) 533-6850
65 E. Broadway St
Butte, MT
 
Internet Montana
(406) 587-1073
Bozeman, MT
 
Artichoke Press LLC
(406) 549-9813
2400 West Central Ave.
Missoula, MT
Prices and/or Promotions
books, tele-classes, keynote speaker and author

Oneeighty Communications
(800) 556-4998
Billings, MT
 
Montana Sky Internet
(406) 889-3410
100 Moose Country Rd
Rexford, MT
 
East Slope Internet
(406) 348-3001
1402 Indian Creek Frontage Rd
Huntley, MT
 
Rocky Mountain Internet
(406) 375-8088
305 S. 1st St
Hamilton, MT
 

The Power of Podcasting: What Exhibitors Need to Know

Provided By: 

Money, Taxes & Small Business

The Power of Podcasting: What Exhibitors Need To Know
By Susan Friedmann 
Email info@thetradeshowcoach.com
Mar 21, 2007, 09:53

   

What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.

The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you. Entire trades have sprung up for the sole purpose of enticing you to part with yours.

What is this precious thing?

Why, it's your attention. I'm hoping by this point that I have yours. Capturing the attention of today's mass-media savvy consumer is quite a trick. Consider the competition: streaming video on the desktop computer, television shows on your cell phone, video game consoles that allow you to play with competitors halfway around the world. How in the world are you going to get a consumer who has all of these entertaining options available to pay attention to your products and services?

Enter the podcast. Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such as an I-Pod. Podcasts can be on any topic -- there are regular podcasts devoted to life in Iceland!-- and any length. Some are a few minutes, others go for over an hour.

Podcasts have two distinct traits that will appeal to exhibitors:

1. They allow the listener to multi-task: Many of our clients are busy, busy people. They may not have the time to sit down and read a magazine article, much less the new book you've just authored. Yet they can listen to your podcast while driving to work, going for the morning jog, even while working on some less-vital aspects of the day's paperwork.

2. The feed the societal need for self improvement: Podcasting offers listeners the experience of attending a one-on-one lecture with some of today's most foremost experts. Listeners who want to advance their careers, improve their health, or do a better job raising their kids are natural audiences for podcasting.

Podcasting can play an integral role in your development as an Expert. Regular podcasts that share industry information, insights, advice, and guidance will create the impression that you're someone the public can turn to. This is an ideal time to display your expertise and speak directly to the topics that are relevant to your market and target audience. Considering the low cost of podcasting -- you can get up and running for a few hundred dollars -- can you afford to forgo this opportunity?

To be an effective podcaster, remember the four C's. Your broadcasts must be Concise, Chatty, Clear and Consistent.

Concise: Each podcast should have a clear focus. Pick one point you want to...

Click here to read more from Momsnetwork.com

Free Content for Websites   Free Fax Covers   Direct Sales Opportunities   Home Business Profiles   Message Boards
How to Choose a Home Based Business   100 Home Party Games   Work at Home Tips  Guide to Direct Sales Success  
Partners In Success   Free Online Business Card   Webring   Coloring Pages  Crafts   Recipes   Moms Network Blog

©Copyright 1997 - 2011 Moms Network Exchange (MNE) No content from the MNE site can be used without written permission.
Fines will be issued to those who use content, images, html, and other properties of this site without written permission.
Moms Network  P.O. Box 238  Rosemount, MN  55068 (phone) 651-423-4036  (fax) 651-322-1702
Contents © Moms Network | Privacy Policy

 There are currently 5 visitors online.