The Power of Podcasting: What Exhibitors Need to Know Inver Grove Heights MN
Saint Paul, MN
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St. Paul, MN
The Power of Podcasting: What Exhibitors Need to Know
Money, Taxes & Small Business
|The Power of Podcasting: What Exhibitors Need To Know |
By Susan Friedmann
Mar 21, 2007, 09:53
What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.
The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you. Entire trades have sprung up for the sole purpose of enticing you to part with yours.
What is this precious thing?
Why, it's your attention. I'm hoping by this point that I have yours. Capturing the attention of today's mass-media savvy consumer is quite a trick. Consider the competition: streaming video on the desktop computer, television shows on your cell phone, video game consoles that allow you to play with competitors halfway around the world. How in the world are you going to get a consumer who has all of these entertaining options available to pay attention to your products and services?
Enter the podcast. Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such as an I-Pod. Podcasts can be on any topic -- there are regular podcasts devoted to life in Iceland!-- and any length. Some are a few minutes, others go for over an hour.
Podcasts have two distinct traits that will appeal to exhibitors:
1. They allow the listener to multi-task: Many of our clients are busy, busy people. They may not have the time to sit down and read a magazine article, much less the new book you've just authored. Yet they can listen to your podcast while driving to work, going for the morning jog, even while working on some less-vital aspects of the day's paperwork.
2. The feed the societal need for self improvement: Podcasting offers listeners the experience of attending a one-on-one lecture with some of today's most foremost experts. Listeners who want to advance their careers, improve their health, or do a better job raising their kids are natural audiences for podcasting.
Podcasting can play an integral role in your development as an Expert. Regular podcasts that share industry information, insights, advice, and guidance will create the impression that you're someone the public can turn to. This is an ideal time to display your expertise and speak directly to the topics that are relevant to your market and target audience. Considering the low cost of podcasting -- you can get up and running for a few hundred dollars -- can you afford to forgo this opportunity?
To be an effective podcaster, remember the four C's. Your broadcasts must be Concise, Chatty, Clear and Consistent.
Concise: Each podcast should have a clear focus. Pick one point you want to...
UST Executive Conference on the Future of Health Care
Dates: 11/5/2020 – 11/5/2020
University of St.Thomas Saint Paul
2260 Summit Avenue
Discover how you can play an active role in shaping the future by what you do within your organization and network with other health care leaders who are dealing with similar issues. The pace of change in health care has increased exponentially since our inaugural health care conference. And by the time the second annual conference convenes, Congress will have passed its bill for health care reform. We’ll have officially begun a new journey.Fortunately, visionary leaders have been helping to shape this next phase of health care. Investments in innovation and quality have led to some very effective – and often surprising – ways to cut costs, reduce errors, increase service and satisfaction, and improve access and outcomes. Bold initiatives such as these should be shared – especially during this transformative time, when we are all looking for fresh models of excellence. The University of St. Thomas and its partners invite you to participate in an inspiring day of learning, sharing and strategizing about how we can leverage innovation and quality to thrive in the new health care environment. Book Club:November 4, 2010Thursday, 5:00 p.m. - 9:00 p.m.Conference:November 5, 2010Friday, 8:00 p.m. - 4:00 p.m.Please visit the University of St. Thomas Executive Health Care Conference website for more information or copy and paste the following URL: http://ustfutureofhealthcare.com