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Small Business Consultants Breaux Bridge LA

This page provides useful content and local businesses that can help with your search for Small Business Consultants. You will find helpful, informative articles about Small Business Consultants, including "Are You Giving Away Your Profit?". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Breaux Bridge, LA that will answer all of your questions about Small Business Consultants.

LSBDC at University of Louisiana at Lafayette
(337) 262-5344
220 E. St. Mary Boulevard
Lafayette, LA
Burner Fire Control
(800) 864-4073
280 Industrial Parkway
Lafayette, LA
LSBDC at Louisiana State University
(225) 578-4842
8000 GSRI Avenue, LBTC Bldg 3000
Baton Rouge, LA
LSBDC at University of Louisiana at Monroe
(318) 342-1224
700 University Avenue, Admin. 2-123
Monroe, LA
LSBDC at McNeese State University
(337) 475-5529
Burton Business Center, Room 133
Lake Charles, LA
Computers For Business Management
(800) 259-5236
218 E Bridge St
Lafayette, LA
Miller Counseling Services, LLC
(337) 230-7796
143 Ridgeway Dr
Lafayette, LA

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LSBDC at University of Louisiana at Lafayette
(337) 262-5344
220 E. St. Mary Boulevard
Lafayette, LA
LSBDC Greater New Orleans Region
(504) 831-3730
3330 N. Causeway Blvd, Suite 422
Metarie, LA
LSBDC at Southeastern Louisiana University
(985) 549-3831
1514 Martens Drive
Hammond, LA
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Are You Giving Away Your Profit?

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May 18th, 2011 admin | No Comments »

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Want a quick way to destroy sales motivation and profit at the same time? Picture yourself as a sales manager who suddenly receives a phone call from a salesperson who is on the verge of closing a sale. Here’s a sample of that typical conversation:
Salesperson: “We have to cut our price to get the first order. Then, once they see what we can do for them, we will be able to raise our prices. I’m sure once they see how good our service is, I’ll be able to convince them to pay the regular price.”
Hmmm. Really? I’ll let you fill in how you feel the sales manager should respond. The sad comment is that too many times, the sales manager – after sounding tough on the telephone for 30 seconds – then gives way to the idea of lowering the price by saying something like, “Well, just this time, but we certainly can’t go making this part of our sales tactics with other customers. The only reason I’ll say ‘yes’ this time is because of how much business is at stake.”
I can’t tell you the number of times I have heard this rationalization. Sadly, what blows me away is the number of times I have heard it when somebody is trying to land a new customer – but then I never hear from these same people a year or two later expressing what the long-term results have been. Why do salespeople or sales managers never share with me the long-term outcome of such “price reduction” strategy? Because it never works out the way the salesperson or the sales manager initially believes it will.
Let’s look at this from the customer’s perspective. If you bought something at one price, don’t you think you would be able to buy it again at the same price? Sure you would. So why do you as a salesperson think that increasing the price after the initial sale is going to go smoothly?
Cutting your price to secure the initial deal only does one thing – it takes profit out of your pocket.
Many of you are thinking that this is all right, because all that is being lost is some profit on the initial sale. My experience is you’re giving up profit not only on the initial sale, but also on any future sales to come.
The reason is simple (so simple, in fact, that I can’t believe so many salespeople still think slashing price on the initial sale is a viable option). The first price the customer gets is what they believe is the
right price with the right value. If the price is higher, they believe it to be unfair.
Sales motivation takes an even greater dive when the customer is ready for the next purchase, and the salesperson begins to wander down a dangerous path. The salesperson justifies in their own mind why increasing the price is just “not the right thing to do” and will “jeopardize the long-term value of the customer.R...

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