Mistakes of a Home Business Owner Washington DC
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Mistakes of a Home Business Owner
January 31st, 2010 admin Posted in Work at Home |
Over the last few years I have witnessed home business owners go about advertising their products and services in the wrong way or not at all. Not only are mistakes made in the ways that ads are written but, also, many people have unrealistic expectations of their advertising, especially when an ad campaign has not been put together properly in the first place.
Advertising is a natural part of growing and expanding your business. You cannot expect your business to grow to its utmost potential without some sort of advertising involved. This does not mean you need to break the bank to advertise.
|You don’t need to use expensive advertising to promote your business and see results. But you do need to be smart in how you advertise and need to be realistic in what you are expecting for results. Most importantly, you need to be consistent and repetitive. |
Many businesses fall into what I call the "now you see me, now you don’t" syndrome. This is a scenario I see which happens over and over with home business owners. They pull their ad after a one time or very short run in a newsletter, magazine, newspaper, direct mail, radio or website.
This is one of the largest mistakes a business owner can make; a mistake that happens with many new business owners and even some veterans. Studies show that a consumer needs to see your ad (product or service) anywhere from 6 to 12 times before making a purchasing decision. Not only does the repeat of your ad and company information give your company recognition with the consumer, it also gives your company creditability. All you need to do is put yourself in the consumer’s seat. If you saw an ad only once, from a company you have never heard of before, for a product that you might be interested in, would you make that purchase right then and there? Probably not. But when you see a product/ad over and over, you begin to recognize that company AND begin to subconsciously trust that company as one who is legitimate and who is successful.
Think about this: You are a subscriber to a magazine. You are reading through the current issue and notice a variety of ads. You spot one that perks your interest. You read it, and you go on to read the rest of the magazine. The following month you receive the next issue of the magazine. You read it and then you remember an of the company or all the information about the product. You assume it will be in this magazine as that is where you saw it in the first place. You can’t find it. You don’t have a copy of last month’s issue, so you forget about that ad and the company and the product you were a bit interested in. What does this mean? It means a lost sale to the company that only advertised in that one issue. A potential customer may not be ready to make that purchase when they first discover your product, but two ...
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