How to Develop a Successful Business Image or "Persona" Juneau AK
How to Develop a Successful Business Image or "Persona"
|How to Develop a Successful Business Image or "Persona" |
By Valerie Giles
You may ask, "Why? If my business provides exceptional service and quality products; if we stand by our products and services and provide our customers with our best; then why do we need to worry about our business image?"
In the past, when someone made the decision to go into business for themselves, there was seldom a question of whether they would succeed. Many business people had no business plans, had done no market research or even understood good management skills. They just opened their doors and grew. Today, our marketplace is much different. Competition is fierce. Businesses must compete daily in order to stand out from the crowd, to be unique and to achieve brand recognition for their products and loyalty from their customers. It is not enough to know your business; you must be perceived to be successful, to provide the best product or service, and to stand by your product. Not only must you know your business, you must have a business image --a 'persona' that reflects this.
Many businesses get so caught up in the every day promoting and marketing of their products or services that they often neglect one very important item: a quality, consistent business image. Today, with so many businesses competing for the ever-shrinking consumer dollar, a professional image that stands out more than your competitor's becomes even more essential. It is important to be recognized in a consistently positive manner.
Because you may only get one chance to create a positive first impression, you want it to be the very best one.
Where do you Start?
Working with a graphic design professional will ensure that you achieve a successful image. All of your marketing and corporate materials will be consistent and reflect your success.
Start with a Logo
Careful consideration must go into a logo design in order to achieve the look you want. The type of business (including a home based business ), profession and product will guide you in various directions. It is important to share your business expectations and market focus with your designer so she or he can better design an effective logo.
Deciding on a designer is important--someone who can relate to your business and to your competition, and someone who takes the time to find out about your business. A good designer asks a lot of questions before beginning the design process and should give you several good designs to choose from.
Good designers will keep in mind the ever-increasing uses for your logo. It must be adaptable for use not only on cards and letterhead, but on signage and perhaps the Internet. Your logo must be able to grow with your company.
Remember, your logo is the image you present to the world - be sure it's an impressive one.
Fonts, Ink Colors, and Paper Choices