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Branding Agencies Fort Wayne IN

This page provides useful content and local businesses that can help with your search for Branding Agencies. You will find helpful, informative articles about Branding Agencies, including "How Branding Can Lead to a Business’s Success…or Failure". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Fort Wayne, IN that will answer all of your questions about Branding Agencies.

Barlow Marketing Group
(260) 422-7100
127 W Berry St Ste 900
Fort Wayne, IN
 
Empire Advertising Llc
(260) 969-7747
4203 W Jefferson Blvd
Fort Wayne, IN
 
70/7 Marketing Group
(260) 489-7033
117 Airport North Office Park
Fort Wayne, IN
 
Comprehensive Marketing Inc
(260) 436-7593
6330 Constitution Dr
Fort Wayne, IN
 
Gen Ii Marketing Inc
(260) 436-4485
1415 Magnavox Way
Fort Wayne, IN
 
Ai Consulting Llc
(260) 220-3585
531 Pinegrove Ln Apt G
Fort Wayne, IN
 
J H Specialty Inc
(260) 471-2118
5614 Industrial Rd
Fort Wayne, IN
 
Diversified Marketing Solutions Inc
(260) 469-2400
4705 Clubview Dr
Fort Wayne, IN
 
Colburn & Associates Inc
(260) 490-2002
6039 Stoney Creek Dr
Fort Wayne, IN
 
Core Marketing
(260) 482-6002
3948 New Vision Dr Ste E
Fort Wayne, IN
 

How Branding Can Lead to a Business’s Success…or Failure

Provided By: 

October 23rd, 2010 admin |

For better or worse, every business out there has a brand.

I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting.

Brands are more than a logo. Your brand is the core identity of your business.

And if you don’t know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.

So why is this a problem? Well, because without a strong brand, you’re going to struggle needlessly trying to grow your business.

 
You see, you may be getting clients and business, but I can guarantee you’re working a lot harder then you would be if you had a strong brand. A strong brand attracts your ideal clients to you and repels not-so-ideal ones. This is one of the ways you become a client magnet — having a strong brand then promoting that brand through a marketing system. Without this, you’re out searching for clients, rather than simply responding to clients coming to you. It’s a lot more work and a lot more stressful because you’re never sure where your next client is coming from.

If you have a strong brand, that means you have a strong reputation in the marketplace. So people already know who are you and what you do. They know what problems you solve. So if they have that problem, they come to you. If one of their friends has that problem, they refer their
friend to you. See how that works?

Now let’s look at the flip side. You have a weak, confused, conflicting or nonexistent brand. People may have heard of you but they aren’t what it is you do. They have no idea what problem you solve, so they don’t know if they need what you sell or not. They don’t know how to refer you. And worst of all, they quickly forget your name or your business name because it has no meaning or value for them.

And if you don’t figure out what your brand is and then do everything you can to continually emphasize and remind your ideal clients about it, then the marketplace is going to decide what your brand is. And you’re probably not going to like what the marketplace decides. (And yes, you need to do both — figure out what your brand is and then consistently market it. If you only do one and not the other, you’re back to the marketplace deciding what your brand is.)

So how do you know what’s going on with your brand? Ask yourself these questions –

1. Do YOU know what your brand is? If you don’t, then you most definitely have a branding problem.

2. Do you know what your brand is but you don’t have a full pipeline of ideal clients? Then you either have not communicated your brand to your ideal clients or you’re missing the marketing piece. (Or your branding is all wrong for who you want t...

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