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Become a Marketing Maven Mom Hurricane WV

Whether its direct sales businesses or a business we started from scratch, everyone struggles finding the right way to market their business. Many of us moms barely have time to think, let alone market our business.

CD International
(304) 549-6099
164 Mount Vernon LN
Hurricane, WV
 
Valley Sign Shop Llc
(304) 562-1774
3532a Teays Valley Rd
Hurricane, WV
 
Mail America
(304) 242-8081
89 Bridge Street Plz
Wheeling, WV
 
Taillight Communications
(304) 594-0710
2016 Georgian Ln
Morgantown, WV
 
Hugharts Supply Inc
(304) 296-3133
Greenbag Rd
Morgantown, WV
 
Locklear Media Inc
(304) 562-0902
20 Cactus Ln
Hurricane, WV
 
Preferred Advertising Inc
(304) 736-6466
5809 E Pea Ridge Rd
Huntington, WV
 
Cleo Partners
(304) 906-2251
1146 Sabraton Ave.
Morgantown, WV
 
Executive Ink, LLC
(304) 941-0600
PO Box 6277
Charleston, WV
 
Fahlgren
(304) 424-3591
418 Grand Park Dr Ste 321
Parkersburg, WV
 

Become a Marketing Maven Mom

Provided By: 

March 25th, 2010 admin |

Whether its direct sales businesses such as Arbonne, Discovery Toys, Mary-Kay, Pampered Chef or a business we started from scratch, everyone struggles finding the right way to market their business. Many of us moms barely have time to think, let alone market our business. On the other hand, if you don’t market yourself, you won’t have a business to market.

Here are five steps to get you started.
 

 
1. Build a company profile
From a marketing perspective, we need to ask ourselves, what do I want the company to look like? This is one of the most important questions in business and it should be reexamined every six months to a year, even more often for start-up businesses. Concentration in a specifically defined market will actually bring the right kind of clients, rather than bringing headaches. We cannot be all things to all people. Know who you are and stick to it.

2. Think of the client first
Look at getting a new client like dating. In most cases on the first date, a person in not looking for a marriage proposal and if they are, turn and run. Most people are interested in getting to know the other person. Start looking at your initial business contacts the same way. By having similar interests with our clients, it gives us talking points. Common ground is vital to creating a lasting relationship - in business or in dating.

3. Develop a marketing strategy
Determine the format that will give you the best bang for our buck. Our marketing strategy is about having a multiple stream approach. Just issuing one direct mailer or one press release is not enough. Marketing tools and tactics must be implemented over and over again to see a return on our investment. It is important to be in front of your potential clients on a consistent and persistent basis. Turn those multiple streams into a rushing river to your business’ door.

4. Define a marketing calendar
This means giving our selves deadlines for completing the steps outlined in our marketing strategy. If the marketing strategy is not done yet, make that the first item on the list. By assigning a specific date to each task, it makes the task concrete and attainable.

5. Implementation
Now that the marketing strategy and calendar are complete it is time to get started. If you are now motivated to get the job done - great! If you are like most of us and not very
self-motivated...

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