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Become a Marketing Maven Mom
March 25th, 2010 admin |
| Whether its direct sales businesses such as Arbonne, Discovery Toys, Mary-Kay, Pampered Chef or a business we started from scratch, everyone struggles finding the right way to market their business. Many of us moms barely have time to think, let alone market our business. On the other hand, if you don’t market yourself, you won’t have a business to market. |
Here are five steps to get you started.
| 1. Build a company profile |
From a marketing perspective, we need to ask ourselves, what do I want the company to look like? This is one of the most important questions in business and it should be reexamined every six months to a year, even more often for start-up businesses. Concentration in a specifically defined market will actually bring the right kind of clients, rather than bringing headaches. We cannot be all things to all people. Know who you are and stick to it.
2. Think of the client first
Look at getting a new client like dating. In most cases on the first date, a person in not looking for a marriage proposal and if they are, turn and run. Most people are interested in getting to know the other person. Start looking at your initial business contacts the same way. By having similar interests with our clients, it gives us talking points. Common ground is vital to creating a lasting relationship - in business or in dating.
3. Develop a marketing strategy
Determine the format that will give you the best bang for our buck. Our marketing strategy is about having a multiple stream approach. Just issuing one direct mailer or one press release is not enough. Marketing tools and tactics must be implemented over and over again to see a return on our investment. It is important to be in front of your potential clients on a consistent and persistent basis. Turn those multiple streams into a rushing river to your business’ door.
4. Define a marketing calendar
This means giving our selves deadlines for completing the steps outlined in our marketing strategy. If the marketing strategy is not done yet, make that the first item on the list. By assigning a specific date to each task, it makes the task concrete and attainable.
Now that the marketing strategy and calendar are complete it is time to get started. If you are now motivated to get the job done - great! If you are like most of us and not very
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