23 Powerful Marketing and Branding Tips Geared to Drive in More Traffic Pearl MS
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23 Powerful Marketing and Branding Tips Geared to Drive in More Traffic
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|23 Powerful Marketing and Branding Tips Geared to Drive In More Traffic By Scott C. Margenau Email Email the Author Aug 12, 2007, 10:55|
23 Powerful Marketing and Branding Tips Geared to Drive In More Traffic and Revenue
1. Marketing 101: Develop a powerful and compelling core message. Say something, say it well, say it often. Why should customers buy from you? Why should they even take a second glance? You need to build a powerful message that gets key points across without clutter because clutter is what leads to abandonment. Although this is the essence of a successful branding and marketing campaign, you d be surprised how many companies fail to grasp this concept.
2. Make sure your core message is benefit oriented. People don t buy services or products, they buy the benefits of those services or products. In all your communications, make sure your message translates into specific benefits.
3. Make sure your initial message directs prospects toward a specific action. Your customers want to be told where to go to find the solutions they seek. This should be abundantly clear to all four major personality groups (Amiables, Drivers, Expressives, and Analyticals). When you invite customers to go somewhere to learn how to interact with your site and find out more about your company, you can greatly increase your potential for conversions.
4. Develop imagery that enhances your message and intrigues your target audience. The images on your site should enhance your message by being visually stimulating. Sometimes this may only be an aesthetic; other times it may involve timelining imagery and content together to use space more effectively and get across a message in a more distinctive fashion.
5. Develop a unique value proposition (UVP). Sit down with a branding or marketing expert and define a UVP for your company as a reminder of your competitive advantages. Make sure these advantages are customer-centric, not business-centric.
6. Incorporate your UVP into all online and off-line media for brand consistency and saturation. Make sure your message constantly reiterates your competitive benefits and your UVP. You never know which aspect of your brand a prospect might respond to, so make sure the message is consistently broadcast in whatever media you use.
7. Tell customers what they want to hear, not what you want to tell them. We call this inside-out marketing. Too often, companies unknowingly focus on what they want to say, rather than what customers want to hear. An outside-in perspective with a true 360° view of your company from the customer s viewpoint is best accomplished with the help of a qualified branding and marketing firm that can determine customers attitudes, expectations, and requirements.
8. Build value not boredom. I leave this one to Napoleon Hill: It is as ...